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                    Published: Dec 29, 2021 
                    Updated: Dec 29, 2021 
                
 
                    The Pride Group of Hotels has begun welcoming its guests by adopting measures for a safe and hygienic experience under the ‘Pride Safety Assurance’ initiative. This assurance covers hygiene guidelines and booking policies, as well as precautions to be taken by guests and staff to ensure safety and flexibility.
Explaining the rationale behind the initiative Mr. S.P. Jain, Chairman and Managing Director of Pride Hotels Company says “there are many senior executives and officers who’ve opted for ‘Work From Hotel’ or ‘Self Isolation’ at the group’s properties. We want our guests to know that we are doing everything we can to welcome them back to a safe and clean hotel environment when they start travelling again. ‘Pride Safety Assurance’ is a step we have taken to assure them of our promise,” adds Mr. Jain.
According to him, the initiative is designed to tackle the realities of the Covid-19 pandemic at the hotel level and further advance the company’s efforts in this area. With travellers being extremely concerned about their accommodation, the need for safety of staff and stays that are well-sanitised and disinfected is of utmost priority. To attain the highest level of safety and hygiene standards, Pride Hotels collaborated with various medical and industry experts and has formulated a set of guidelines.
According to Atul Upadhyay, VP Operations Pride Hotels “we have restarted our operations while adapting to the new normal wherein the safety of our guests and staff will be our top priority. We’re grateful to our loyal guests who have bestowed us with their trust during this pandemic. We want them to feel safe when they walk through the door of our hotels at all times. In order to make it possible, we need to be transparent with them on the further steps we’ve taken in the areas of cleanliness, hygiene and social distancing.” Adds Mr. Upadhyay, “it’s also important for us to make our staff feel safe while working. We’ve launched various training programmes for them to be well-equipped while serving guests. Our commitment towards safe-guarding both our guests and staff is our topmost priority. So we’ve made sure that they’re informed of the changes we’re making at all times,” adds Mr Upadhyay.
Under the ‘Pride Safety Assurance’ initiative, the group has rolled out enhanced technological measures like contactless check-in and check-out services, contactless billing facility, touchless dispensing centres for sanitisers and a mobile-friendly dining menu. Other measures that have been taken include the usage of biodegradable trays for inroom dining, marking the floors in the lobby area for people so they maintain social distancing at all times, and sanitising all the key touchpoints in the hotel every half an hour.
 
  September 30, 2025 - Combined Issue
 
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