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Published: July 15, 2022
Updated: July 15, 2022
After failing to make a mark in online fashion retailing, the Aditya Birla group is making a re-entry in the electronic commerce segment. This time, Grasim will be investing Rs 2,000 crore in e-commerce for the building materials segment.
The idea is to make sure that dealers and customers who need any kind of building materials use the new app to order products like cements and paints. Grasim already owns a stake in UltraTech and is planning to invest in a paints business, so it will generate a lot of business for its inhouse products. The only problem is that there are similar apps by both rival cement companies as well as paints companies.
September 30, 2025 - Combined Issue
Industry Review
VOL XVI - 22
September 16-30, 2025
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