Corporate Feature     

Published: January 31, 2024
Updated: January 31, 2024

Sarveshwar Foods Ltd

J&K evangelist for organic food: New ‘foodprint’ in Punjab, Delhi

Sarveshwar Foods is extending its ‘foodprint’ in Punjab and the Delhi NCR region by opening its signature ‘NIMBARK’ organic stores, where one can experience and buy authentic and premium organic delights from the land of the Himalayas.

The development is part of its pre-defined business strategy to expand its presence through its signature stores, retail counters, and online market places. With the addition of these 2 new regions, where the stores will be fully operational by the end of the present quarter, the company’s exclusive retail stores will total 15.

‘NIMBARK’ organic stores are the company’s signature stores, opened and operated by its material subsidiary M/s Himalayan Bio Organic Foods Limited. The stores showcase the company’s entire range of organic food offerings at one place to provide its existing and prospective customers with an easier, more intuitive, user-friendly shopping experience.

The company has adopted a multi-pronged strategy and sells its products through a wide array of store formats that cater to planned shopping needs as well as daily or occasional needs of customers across major consumption centres. Besides these stores, the company sells its products through more than 1,200 retail counters in Jammu, Srinagar, Ludhiana, Chandigarh, Lucknow, Khanpur, Punjab and Delhi NCR, along with an online pan-India presence via the company website and other marketplaces such as Amazon, Flipkart, Bigbasket, Jiomart and ONDC.

FROM HIMALAYAS

Sarveshwar Foods belongs to the land in the foothills of the Himalayas which is nourished by fertile mineral-rich soil, organic manure and snow-melted waters of the river Chenab. Without using any artificial fertilizers and chemicals, the company produces the full range of organic products. The brand name ‘NIMBARK’has been conceptualized to spread the philosophy of a ‘satvik’-conscious lifestyle.

With the aim of helping every Indian household get access to company’s quality organic products at reasonable price points, Sarveshwar Foods and its wholly owned subsidiary Himalayan Bio Organic Foods Limited have devised and are executing a detailed plan to double the number of their Nimbark signature stores, retail counters and presence in other marketplaces in the coming quarters. Its 3-way strategy comprises conventional channels, its own retail outlets, and tapping the tech-savvy young generation’s growing tendency of buying products online through www.nimbarkfoods.com

Sarveshwar Foods Limited (SFL) is an ISO 22000:2018 and USFDA (United States Food and Drug Administration) certified company. SFL also has BRC (biggest global standard for food safety), Kosher, NPPO USA & CHINA along with NOP -USDA organic certifications for its products.

BASMATI PLAYER

The company is engaged in the business of manufacturing, trading, processing and marketing of branded and un-branded Basmati and non-Basmati rice in the domestic and international markets. Its operations are based out of the Jammu region in J&K. The company has a sustainable and eco-positive legacy of serving healthy and tasty rice for more than 130 years and has, in the last couple of decades, extended this heritage to other premium categories of FMCG and organic products.

SFL is the first private sector NSE and BSE listed food company in Jammu & Kashmir with the NSE symbol: SARVESHWAR and the BSE Scrip Code: 543688.